Project Branding

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  1. Project Branding: Using Marketing to Win the Hearts and Minds of Stakeholders
    Project Branding: Using Marketing to Win the Hearts and Minds of Stakeholders

    Project Branding by Peter Taylor. Using Marketing to Win the Hearts and Minds of Stakeholders. In Project Branding, best-selling author Peter Taylor gives project managers the tools they need to overcome this challenge—and win the hearts and minds of stakeholders. This invaluable strategy guide is the first of its kind to bring the disciplines of marketing and project management together, and show how proactively marketing projects to stakeholders can help overcome stalls and objections, keep the project running smoothly, and even generate enthusiasm and support! Through the use of case studies and a chapter dedicated specifically to "branding" your project, this book will help project managers of all experience levels generate loyalty and maximize stakeholder buy-in. Shipping Discount: This product qualifies for a special shipping discount, which will be automatically applied to your cart upon checkout.

    Special Price $11.99 Regular Price $19.99
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Project Management Professional (PMP)®, Certified Associate in Project Management (CAPM)®, PMI Agile Certified Practitioner (PMI-ACP)®, PMI Professional in Business Analysis (PMI-PBA)® and A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) are registered trademarks of the Project Management Institute, Inc.