Project Branding

Project Branding by Peter Taylor. Using Marketing to Win the Hearts and Minds of Stakeholders. In Project Branding, best-selling author Peter Taylor gives project managers the tools they need to overcome this challenge—and win the hearts and minds of stakeholders. This invaluable strategy guide is the first of its kind to bring the disciplines of marketing and project management together, and show how proactively marketing projects to stakeholders can help overcome stalls and objections, keep the project running smoothly, and even generate enthusiasm and support! Through the use of case studies and a chapter dedicated specifically to "branding" your project, this book will help project managers of all experience levels generate loyalty and maximize stakeholder buy-in. Shipping Discount: This product qualifies for a special shipping discount, which will be automatically applied to your cart upon checkout.