Project Branding eBook

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PROJECTBRANDEBOOK
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Project Branding—ePUB Version
By Peter Taylor, Published by RMC Publications, Inc.

In Project Branding, best-selling author Peter Taylor gives project managers the tools they need to overcome this challenge—and win the hearts and minds of stakeholders. This invaluable strategy guide is the first of its kind to bring the disciplines of marketing and project management together, and show how proactively marketing projects to stakeholders can help overcome stalls and objections, keep the project running smoothly, and even generate enthusiasm and support! Through the use of case studies and a chapter dedicated specifically to "branding" your project, this book will help project managers of all experience levels generate loyalty and maximize stakeholder buy-in.

Within these pages you'll find:

  • Concrete tips and ideas you can use to market your own projects.
  • Case studies about creating project brands and dealing with branding challenges.
  • Guidelines to help stakeholders embrace project-driven change.
  • A step-by-step guide to branding a project.
  • Tips for leveraging other projects and brands.
  • Anecdotes and real-life examples.

If you've ever struggled to gain support for your projects, you need to read this book today.

If you have any questions, feel free to contact the RMC Customer Service Department at (952) 846-4484 between the hours of 8:00 am and 5:00 pm Central, Monday thru Friday.

An EPUB is an e-book that can be downloaded and read on a device like a smartphone, tablet, computer, or e-reader. It is a free and open standard published by the International Digital Publishing Forum. The term is short forelectronic publication and is sometimes styled ePub. EPUB became an official standard of the IDPF in September 2007, superseding the older Open eBook standard. The Book Industry Study Group endorses EPUB 3 as the format of choice for packaging content and has stated that the global book publishing industry should rally around a single standard. EPUB is the most widely supported vendor-independent XML-based (as opposed to PDF) e-book format; that is, it is supported by the largest number of hardware readers, including Amazon Kindle Fire.

More Information
SKU PROJECTBRANDEBOOK
Author Peter Taylor
Format ePub
Publisher RMC Publications
Published April 2015
Subjects Project Branding
ISBN 9781932735888
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Project Management Professional (PMP)®, Certified Associate in Project Management (CAPM)®, PMI Agile Certified Practitioner (PMI-ACP)®, PMI Professional in Business Analysis (PMI-PBA)® and A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) are registered trademarks of the Project Management Institute, Inc.